The promotional artwork for the 2002 animated film Ice Age served as a key visual element in the film’s marketing campaign. This artwork typically featured the main characters Manny the mammoth, Sid the sloth, and Diego the saber-toothed tiger and often included a tagline or the film’s title. These visuals were deployed across various media, including printed materials like billboards and magazine advertisements, as well as digital platforms.
Such artwork plays a crucial role in capturing the essence of a film and attracting potential audiences. It provides a first glimpse into the story, characters, and visual style, generating interest and anticipation for the movie’s release. In the case of Ice Age, the promotional imagery effectively conveyed the film’s comedic tone and prehistoric setting, contributing significantly to its box office success. These images also serve as lasting mementos for fans and contribute to the film’s long-term cultural impact.