Fair-haired characters in horror films often occupy specific, frequently recurring roles. These roles can range from the innocent victim, whose vulnerability is visually emphasized by their light hair, to the manipulative villain, whose golden locks mask a sinister nature. Examples include the doomed final girl trope or the seemingly angelic child possessed by a demonic entity. The visual contrast between light hair and dark, often bloody, surroundings further enhances the dramatic impact.
The prevalence of these characters has contributed significantly to the visual language of horror cinema. Historically, this casting choice can be linked to societal perceptions of blonde hair as representing purity and innocence, a convention frequently subverted in horror to create a sense of unease and shock. Exploiting this established symbolism allows filmmakers to play with audience expectations and generate a heightened sense of dread. This trope adds a layer of cultural significance to the genre, reflecting anxieties about societal ideals and their potential corruption.