The price of a single can of Four Loko varies depending on several factors, including the retailer, location (state and city), and the specific flavor. Generally, the cost falls within a range typical of similar ready-to-drink alcoholic beverages. This price point positions it within a competitive market segment, appealing to a particular demographic seeking pre-mixed, high-alcohol content drinks.
Understanding the pricing of alcoholic beverages like Four Loko is crucial for both consumers and businesses. For consumers, it informs purchasing decisions and allows for budget management. For retailers, pricing strategies directly impact sales volume and profitability. Historically, the pricing and marketing of such beverages have faced scrutiny due to concerns regarding alcohol content and target demographics. Therefore, transparent pricing information benefits all stakeholders.