The initial range of collectible minifigures based on the characters from “The Lego Movie” encompassed a diverse cast, from protagonists like Emmet Brickowski and Wyldstyle to supporting characters and antagonists such as President Business and Lord Business. Each figure came in a sealed ‘blind bag,’ adding an element of surprise and collectibility to the product line.
This series played a significant role in expanding the Lego Movie franchise beyond the film itself. It offered a tangible way for fans to engage with the movie’s characters and recreate scenes or invent new narratives. The blind bag format encouraged trading and community building among collectors, fueling the popularity of both the movie and the minifigure line. The specific characters included, and their unique accessories, became important identifiers within this community. The release marked a significant point in the growth of licensed Lego minifigure series.
