The numerical sequence, commonly formatted as “month day year,” often refers to promotional material for a film released on August 12th of a specific year. This material typically serves as a visual advertisement, featuring key imagery and information such as the title, actors, and release date. For example, a theatrical one-sheet might showcase the lead actors in a dramatic pose, while a teaser poster might offer a more cryptic visual, building anticipation for the film’s plot.
Such marketing materials play a crucial role in a film’s pre-release campaign. They generate excitement among potential viewers, informing them of the film’s existence and providing a glimpse into its genre and tone. Historically, these items have also become collectible artifacts, particularly for highly successful or culturally impactful films, offering a tangible piece of cinematic history. Their design evolution also reflects changing artistic trends and advertising strategies in the film industry.