The promotional artwork for Sam Raimi’s 2002 superhero film featuring the Marvel Comics character depicted a dramatic close-up of the titular hero’s mask against a backdrop of the New York City skyline, often incorporating the twin towers of the World Trade Center. Variations existed, including those showcasing the Green Goblin, Spider-Man in action poses, or featuring a collage of characters. These images served as the primary visual marketing tool for the film across various media, from billboards and print advertisements to online banners and merchandise.
This artwork played a crucial role in establishing the film’s visual identity and generating excitement for its release. It introduced a wider audience to the cinematic portrayal of this popular character and contributed significantly to the film’s marketing success. The imagery became instantly recognizable and iconic, reflecting the cultural landscape of the early 2000s and capturing the post-9/11 atmosphere surrounding New York City. The inclusion of the Twin Towers in some versions sparked discussions and remains a poignant reminder of their presence in the city’s skyline.
